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Location Intelligence for Retail & More

Make better and faster location decisions with the Location Intelligence platform TargomoLOOP. Use the power of geographical information systems (GIS) and Location Analytics to turn your locations into a competitive advantage.

Targomo LOOP

Location Planning Made Easy

Targomo provides retailers with an easy-to-use location intelligence platform for site selection and location network planning. With its intuitive design and pre-installed data, TargomoLOOP enables you to create powerful and fast spatial analysis without any technical background. Run through numerous scenarios within minutes, gain data-based insights and speed up your decision making.

  • Intuitive design
  • Many data sets available
  • Quick results
  • AI-powered analytics
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Predictive Analytics

Forecast Site Performance

More than 80% of the success of individual retail chain stores depends on their location. We can predict this success. Based on your company’s location data, we develop and train a spatial predictive model to forecast your relevant KPIs such as store revenue, sales or guest count. We integrate the spatial model into TargomoLOOP so that you receive a prediction of the expected performance for each address you enter.

  • Heat maps visualize potential of entire sales territory
  • Instant KPI prediction for any address

End-to-end analytics from site selection to revenue prediction

Find the best location for your business
Optimize your branch network
Replicate your success

Find the best location for your business

Analyze locations and catchment areas with travel time calculations, socio-demographic statistics, movement data, and points of interest (POI).

Address strategic questions in the following areas:

  • Catchment evaluation
  • Retail market definition and trade area analysis
  • Drive-time and distance analysis
  • Territory planning and optimization
  • Site selection and location planning
  • Footfall calculation
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Optimize your branch network

Analyze your locations in relation to your own network and those of your competitors. Identify white spots and avoid cannibalization effects to compete successfully.

Address strategic questions in the following areas:

  • Network planning and scenario modelling
  • Competitor, white spot and cannibalization analysis
  • Analysis of geographical fit for merger/acquisitions
  • Planning of logistic hubs and fulfilment centers
  • Assortment optimization
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Replicate your success

Discover which site characteristics are driving your business to success. We uncover correlations between location variables and your business KPIs that allow you to accurately predict changes in your network.

Address strategic questions in the following areas:

  • Identification of success drivers
  • Demand/spend estimations
  • Prediction of revenue and guest count
  • Impact of closures and relocations
  • Assessment of the returns from an increase/decrease in store size
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"Targomo generates for us meaningful forecasts for potential restaurants immediately. Based on the results, we filter out the locations that we pursue. This is a very comfortable situation for us."
Andreas Weber, Head of Real Estate at McDonald's Germany
"We from the global strategic expansion work with TargomoLOOP as well as the country expansions and marketing. For the latter, clustered stay and movement data are of particular interest."
Jörg Fockenberg, Director International Expansion at RSG Gruppe
"Targomo's white spot analysis forms an important basis for our expansion work. We consistently look for new locations in these areas and analyse very closely whether what can be derived from the data can also be implemented in practice."
Andreas Weber, Head of Real Estate at McDonald's Germany
Data-based analysis to set up new partnerships and improve existing network
“We use TargomoLOOP for both the optimization of our network as well as expansion. We can use reliable data sets and discover new areas to set up partnerships.”
Fabian Zimmermann, Business Development @DrSmile
Pricing

Find the right plan for you

STARTER
from €900 / month

Get Started with Location Intelligence, without any commitment

 

  • Save up to 50 locations
  • Access to all analytics features
  • PDF reports
  • Flexible contract conditions
PRO
from €9,000 / year

Everything you need to scale your locations internationally

 

  • Solve strategic challenges
  • Profit from in-depth location data
  • Access to 20+ countries
  • Include custom data
ENTERPRISE
Individual Pricing

Leverage the power of Geo AI and predict location performances

 

  • Establish geospatial Artificial Intelligence as a main growth driver for your business
  • Identify success factors
  • Receive a customized setup
  • Data science consulting & CSM
Data & Features

Benefit from various data sets and advanced analytics

International Data
Catchment analysis
Points of Interest
Cannibalisation
Foot Traffic
Competitor Analysis
Correlations
Maps & Graphics
Reports
International Data
All the datasets you need

We provide all the data you need for your expansion or optimisation plans, on an international scale (25+ countries).

These include:

  • demographic data such as population statistics by age, age groups, gender, nationality, birthplace and religion, household statistics, and more
  • socio-economic data such as purchasing power and income groups
  • movement data such as parking data, foot traffic and vehicle traffic

 

Here you can find more details!

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Catchment analysis
Discover your catchment area

Learn how many potential customers can reach your location and whether a site is attractive with our detailed catchment area analysis, combining our data with powerful routing options. You can choose among on 5 travel modes (car, bike, walk, transit and radius) with different speed options.

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Points of Interest
Locate yourself near points of interest

Discover at a glance whether your locations are close to or far from your key points of interest. With over 100s of Points of interests updated daily and many brands, we have you covered. Additionally, you can set thresholds to automatically see which potential locations is close enough to your POIs

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Cannibalisation
Gain an edge with cannibalisation and impact analysis

With our solution, you can measure the attraction that competitors have on your site and assess the cannibalisation of your own shops on each other. Our advanced impact analysis will predict how much coverage or revenue you gain by opening a new store or replacing another one.

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Foot Traffic
Estimate potential visitors during specific time periods

Included in our solution is foot traffic, also referred to as footfall or temporary visitors. Targomo offers highly granular and up to date foot traffic data, broken down by time period. With this data, you can quantify the busyness of an area and make sure you position your location where it gets the exposure you want.

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Competitor Analysis
Compete successfully

The platform allows you to visualize your store network in relation to the competition. This allows you to compare locations and identify white spots, growth potential and strategic expansion opportunities. At the same time, you can also identify cannibalization effects within your own network.

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Correlations
Identify success drivers

Which location variables have a positive impact on my business success? Are there factors with a negative influence? You can answer these questions with a dedicated correlation analysis. Upload your own business data and analyze with a few clicks whether there are correlations with location data, and which are the success drivers for your business.

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Maps & Graphics
Visualize data on an interactive map

The platform provides you with a dynamic data visualization on an interactive map. You can run through different scenarios in no time and immediately see the results on the map. Easy-to-understand visualizations and reports help you communicate your results effectively.

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Reports
Download powerful reports

Our reports help you communicate effectively with your stakeholders and colleagues: they are configurable, contain all the information you need and look professional.

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Find out how to plan and optimize location networks with ease and confidence. What are you waiting for?