The client is a leading retailer in the food and beverages industry that generates a three-digit million-euro revenue per year. With a history of more than 50 years, it operates more than 400 branches in Germany. In the industry, it ranks among the top five nationally. The customer operates in a fiercely competitive environment where good and fast location decisions provide a decisive competitive advantage. To maintain this advantage, the customer wants to remain anonymous.
After the retailer had launched an online sales and delivery service it took over more than 70 branches from a competitor. At the same time, it wanted to continue to expand and optimize its own network of brick-and-mortar stores. To simultaneously manage these three operations well and efficiently, the customer reached out to Targomo to solve its main challenges:
Thanks to location intelligence platform TargomoLOOP, the retailer was and is able to decide on the attractiveness of a new location within minutes. Predictive analytics helps it select the most attractive sites in terms of revenue potential. The retailer has also dramatically sped up its decision-making process and boosted its competitiveness with the best-possible locations.
👉 To learn how the retailer achieves these accomplishments, fill out the form to download the case study.
The retailer is able to analyze catchment areas (shown in red) of new and existing locations in detail, using different types of demographic and socio-economic groups. Source: TargomoLOOP
