Global Data. Local Insights. Smart Decisions.
Empower your business decisions with our extensive data library of over 250 datasets, available via TargomoLOOP and TargomoAPI. Explore socio-economic indicators, consumer profiles, foot traffic, and more—on a global scale all in one place.
- 1. Socio-Demographic Data
- 2. Foot Traffic Data
- 3. Vehicle Traffic Data
- 4. Points of Interest (POI)
- 5. Domain-Specific Data
- 6. Your Business Data
Understand better the communities that you serve with socio-demographic data. This data offers insights into population structures, household characteristics, and economic indicators, empowering businesses to plan and act with precision.
Delivered as grids in resolutions of around 100m (often based on H3geo.org), it ensures international comparability, making global analysis of regions seamless. Each grid cell captures data on the people located within it, providing a clear picture of a city, region, or suburb’s social and demographic fabric. When paired with reachability and catchment analysis, it becomes a powerful tool for market analysis, site selection, and understanding community needs.
- Site Selection: Utilize this data for advanced location planning, crucial for industries reliant on local demand, such as grocery stores and healthcare services.
- Delivery Services: Optimize delivery zones, enhance offerings, and forecast your performance.
- Localized Retail Strategies: Tailor store layouts, pricing, and product assortments to align with the preferences and demographics of the surrounding community.
- Population data (total, by age/sex, forecast)
- Household characteristics (type, size, income)
- Education levels and psychographics
- Spending power and income distribution
- Housing details (dwelling type, size, ownership)
- Car ownership and commute patterns
- Ethnicity, nationality, language, religion, marital status
Leverage foot traffic data to make smarter decisions about existing and potential locations. This data provides precise insights into pedestrian patterns, revealing how people move in specific areas.
Sourced from mobile app data, this data offers two distinct layers of information. The first includes absolute footfall (pedestrian counts) and visitors (people who stop in an area for over 5 minutes). This layer estimates pedestrian and visitor counts on an average day.
In contrast, the footfall index (ranging from 0–100, from least to most busy locations) is available on a high-resolution grid (up to 4m in high-traffic locations). It reveals detailed patterns, such as which side of a street or section of a mall is busiest.
- Site Selection: Analyze foot traffic to identify optimal locations, essential for businesses like fashion stores and restaurants that rely on steady passerby activity.
- Marketing Strategies: Use foot traffic trends segmented by hour, day, or month to plan seasonal campaigns and target peak times effectively.
- Pedestrian Hotspots Analysis: Visualize where footfall activity is highest, such as specific streets or mall sections, to refine planning and resource allocation.
- Nationwide & Cross-Country Analysis: Access country-wide coverage beyond city centres or limited target areas, and compare pedestrian patterns across multiple
markets for broader insights.
- General footfall counts
- Footfall (hourly, weekly, monthly breakdowns)
- Footfall Index (hourly, weekly, monthly breakdowns)
- Visitors (where people stop for over 5 minutes)
- Visitor profiles
Use vehicle traffic data to understand how many cars pass a specific location or area. This data provides an accurate overview of vehicular movement, measuring absolute vehicle counts and speeds along road segments (edges).
Our data offers insights into trip lengths, distinguishing between short commutes and long-distance travel to tailor strategies to different traffic patterns. Additionally, parking events data is available, providing a unique view into parking patterns in key areas. We also differentiate traffic on various road types, such as motorways and primary or secondary roads, to better understand and address specific traffic dynamics.
- Site Planning: Spot high-traffic areas for petrol stations, EV charging points, and roadside businesses.
- Catchment Analysis: Understand vehicle flow through a defined area to measure the potential customer volume.
- Segmented Insights: Tailor strategies based on trip lengths, such as appealing to commuters or long-distance travellers.
- Road traffic volumes and traffic speed (hourly, weekly, monthly breakdowns, weekdays and weekend breakdowns)
- Parking events
- Traffic speeds
Refine your business strategies and outpace competitors with actionable Points of Interest (POI) data. This data showcases critical locations on a map such as competitor sites, landmarks, and essential amenities to identify opportunities with precision.
Sourced from trusted providers like OpenStreetMap and specialized data partners, it is continuously updated to maintain accuracy and relevance. Additionally, we excel in sourcing custom POI data to meet unique client needs.
- Site Selection: Identify optimal locations near key POIs like supermarkets, schools, or transit hubs, essential information for industries that benefit from clustering (e.g., fashion, gastronomy).
- Competitor Analysis: Locate and evaluate nearby competitor sites to understand the competitive landscape.
- Local Area Profiling: Leverage POI data to categorize area types (e.g., “eat-out” zones or “shopping” districts), enabling more refined business strategies.
- Types: Retail stores, restaurants, gyms, entertainment venues, and more.
- Brands: Global and regional brands like McDonald’s, IKEA, Aldi, and others.
- Custom Sourcing: Tailored POI data to meet unique client needs, including data on competing or complementary businesses.
Gain a competitive edge with tailored datasets crafted to address your specific business challenges. Whether your business is heavily dependent on tourism, real estate, hospitality, or other industries, our specialized data solutions offer precise insights to help you succeed.
We source and curate highly specialized datasets to align with your unique goals. This data empowers smarter decisions, providing you with insights that set your business ahead of competitors.
- Unique Industry Insights: Access data from sectors like tourism, real estate, or hospitality.
- Tailored Solutions: Solve niche challenges with data built exclusively for your business.
- Custom Scoring for Expansion: Combine multiple datasets into a single score based on your unique success drivers, helping you identify optimal areas for growth and expansion.
- CASAFARI real estate data
- Overnight stays: origins, prices, etc.
- Train stations: number of departures by means of transport
- Experimental and specialized datasets for innovative solutions
Maximize the value of your internal data by integrating it with TargomoLOOP to drive informed, data-driven decisions. Whether it is sales performance, customer feedback, or store metrics, your unique business data can unlock actionable insights when paired with our geospatial data.
This integration enables advanced applications such as GeoAI and correlation analysis, empowering businesses to optimize operations, refine strategies, and uncover new growth opportunities.
- Enhanced Forecasting: Leverage GeoAI to predict performance for potential sites by integrating sales and customer data.
- Targeted Marketing: Personalize campaigns with customer and location-specific data.
- Success Driver Analysis: Identify key factors driving the success of your business.
- Site Performance Evaluation: Spot over- and under-performing sites to drive targeted improvements and optimize the entire network.
- Sales performance and customer data
- Store locations and operational metrics
- Store types and service categories
- Locations where customers live, and more.
Visit our Data Explorer for the full list or contact us to uncover the insights you need.