E-Bikes Added as Travel Mode to Enhance Location Analytics

By | 14 January 2021
A man cycling an e-bike.

E-biking has gone mainstream, making it crucial to include it in location analyses. Picture source: Wolfram Bolte on Unsplash.

Targomo’s location analytics platform now includes e-bikes as a travel mode to improve the analysis of catchment areas. It enables businesses to better estimate the potential customer base and reach of their locations.

With the rise of electric bicycles used by people and businesses, the inclusion of this transportation mode has become essential to calculate the catchment area of a location. According to one study, an e-biker on average travels more than 60% faster than a conventional biker: 23 km/h vs. 14 km/h (14 mph vs. 8.7 mph).1 This means that the potential customer base of a location could be up to twice as large, depending on the population density.

In Germany, the annual sales of e-bikes jumped to 1.36 million bikes in 2019 from 535,000 in 2015. A third of all bikes sold in 2019 were e-bikes. In the European Union, total unit sales broke the 3 million mark for the first time in 2019, with e-bikes accounting for 17 percent of total bike sales. Even in the car-focused United States, growth rates are in the double digits.2

In addition to more people buying e-bikes, many bike-sharing companies have started offering electric-powered bicycles. Businesses, such as meal delivery companies and logistics firms, have also started using e-bikes and electric-powered cargo bikes as a fast alternative to cars in traffic jammed cities.

Change the bike speed to use e-bikes as a travel mode in Targomo's location analytics platform TargomoLOOP.

In Targomo’s location analytics platform, users can pick the e-bike mode by increasing the cycling speed with the drop-down menu.

E-bikes: Speeding up

Due to increased usage of electric bicycles, Targomo has added e-biking as a travel mode to its location analytics platform, in addition to walking, normal biking, driving and public transportation. In Targomo’s location analytics platform TargomoLOOP users can customize cycling speeds, choosing between normal biking (15 kilometers/hour or 9 miles/hour) and e-biking (20 or 25 km/h, 12 or 16 miles/h). The platform enables users to calculate the catchment area of locations with demographic, movement and points-of-interest (POI) data.

Many businesses and organizations, from retailers to restaurants and bakeries, from real estate to mobility and public services, can benefit from TargomoLOOP. They can make detailed analyses of locations, catchment areas, and neighborhood characteristics. The inclusion of e-bikes as a travel mode greatly improves these analyses.

The basic version of TargomoLOOP is free of charge and allows users to quickly gain insights into their locations. Curious to see the platform in action? Simply sign up and start analyzing.

About TargomoLOOP

Location analytics platform TargomoLOOP supports managers in retail, real estate, public services and logistics to analyze locations and quickly see their potential in terms of catchment area, customer base and reachability. Knowing how many people and which kind of people a location can attract helps organizations to determine whether it will perform successfully.

The platform offers essential features to analyze locations with maps, demographics, and Points of Interest. Users can easily rank locations by category and correlate location variables with performance. They can analyze an unlimited number of locations and download reports of their findings. No set-up is required: Simply register, type in an address, and get results within seconds. Everyone can start analyzing for free.

Targomo has already helped dozens of organizations in Europe and overseas to effectively use location data. Established businesses such as Oxford Retail Consultants in Britain, Dutch real estate platform Funda, and German beverages retailer Getränke Hoffmann benefit from Targomo’s services.

Footnotes:
(1) Dozza et al., 2013, cited here https://trec.pdx.edu/blog/are-e-bikes-faster-conventional-bicycles
(2) Sales figures taken from https://de.statista.com, https://ecf.com and https://electrek.co

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