How Targomo Strengthens Anytime Fitness Expansion with Location Intelligence
Anytime Fitness is expanding into Germany with TargomoLOOP. The company is actively seeking commercial spaces for gyms nationwide.
The German Fitness Market: Dynamics, Competition, and Growth Potential
Germany’s fitness market is one of the largest and most competitive in Europe. According to the latest Deloitte fitness market study, the industry continues to grow despite economic uncertainties. Membership numbers are rising again, with hybrid fitness models gaining popularity.
While the budget fitness segment is largely saturated, there are significant growth opportunities for providers with distinctive concepts and strategic location planning. Expanding into new markets requires careful site selection that offers long-term profitability, strong market potential, and broad membership reach within the target audience.
Anytime Fitness: Strategic Expansion into the German Market
With over 5,300 locations worldwide, Anytime Fitness is one of the leading fitness franchise brands. Now, in partnership with Fast Fitness Brands GmbH, it is expanding into Germany—a market where strategic site selection is key to success. The company has already secured its first locations in the greater Düsseldorf area and is actively seeking commercial spaces for gyms nationwide.
This is where Targomo plays a crucial role. As a tech partner, Targomo delivers data-driven insights to support well-informed expansion decisions. With TargomoLOOP, a state-of-the-art location intelligence platform, businesses can identify strategic market opportunities early and capitalise on them effectively.
“Our biggest challenge is finding locations with both the right macro and micro conditions that meet our demographic criteria.” — Marcel Kallweit, Expansion Manager, Anytime Fitness Germany
Data-Driven Location Analysis for the Fitness Market with TargomoLOOP
Among the factors that determine a successful gym location are:
- Membership Potential: How many potential members are there within the catchment area of a certain location? Is the area already saturated with competitors?
- Competitor Analysis: Where are the existing competitors located, and how does their presence impact on your membership potential?
- Accessibility & Micro-Location Factors: Are the locations easily accessible on foot? How well is it connected with public transport? Are there enough parking spaces? What is the pedestrian traffic volume?
“With TargomoLOOP, I get an instant overview of nearby competitors and can quantitatively assess a location. Additionally, the tool directly shows the membership potential within the catchment area, as our calculation model is integrated into the platform.” — Marcel Kallweit, Expansion Manager, Anytime Fitness Germany
Enhancing Efficiency with AI-Powered Forecasts & Location Scoring
The key advantage of TargomoLOOP lies in its smart scoring and heatmap functions, enabling quick and effective location evaluation:
- Data-driven location assessment with Scores for informed decision-making
- Heatmaps that visually highlight the most promising expansion areas
- Quick site offers classification via desk research, saving time by instantly assessing potential locations
“The ability to quickly classify site offers via a quick desk search saves an enormous amount of time. Instead of conducting lengthy analyses, Targomo provides a data-driven decision-making foundation right from the early stages of site selection.” — Marcel Kallweit, Expansion Manager, Anytime Fitness Germany
Market Development & Digital Transformation in the Fitness Industry
Anytime Fitness’s expansion is driven by strategic location planning and technological innovation. With the growing demand for hybrid fitness models and digital offerings, AI-powered fitness coaches and personalised training plans are becoming more important. As location decisions need to be made more quickly and accurately, data-driven expansion provides Anytime Fitness with a competitive edge.
“Rising digitalization and growing competition make data-driven decisions essential. Companies that identify market changes early secure long-term advantages.” — Marcel Kallweit, Expansion Manager, Anytime Fitness Germany
With TargomoLOOP, Anytime Fitness can not only identify the best locations but also analyse long-term trends and secure competitive advantages in the future.
Smart Expansion for Sustainable Success
Location decisions are crucial to long-term success in the fitness market. For Anytime Fitness, expansion is not just about opening new studios—the strategic selection of locations is key to their sustainable growth over time.
With Targomo, Anytime Fitness gains:
- In-depth market and competitor analysis
- AI-powered location assessments & membership forecasts
- Quick and informed site acquisition decisions
- Flexibility and transparency in the expansion strategy
Targomo helps Anytime Fitness identify growth opportunities, prioritise data-driven expansion efforts, and implement a successful expansion strategy. With location-based insights from Targomo, Anytime Fitness can act faster and strengthen its position as a leader in new markets.