Targomo provides retailers and last mile delivery suppliers with an easy-to-use location intelligence platform for site selection and location network planning. With its intuitive design and pre-installed data, TargomoLOOP enables you to create powerful and fast spatial analysis without any technical background. Run through numerous scenarios within minutes, gain data-based insights and speed up your decision making.
More than 80% of the success of individual retail chain stores depends on their location. We can predict this success. Based on your company’s location data, we develop and train a spatial predictive model to forecast your relevant KPIs such as store revenue, sales or guest count. We integrate the spatial model into TargomoLOOP so that you receive a prediction of the expected performance for each address you enter.
Analyze locations and catchment areas with travel time calculations, socio-demographic statistics, movement data, and points of interest (POI).
Address strategic questions in the following areas:
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Analyze your locations in relation to your own network and those of your competitors. Identify white spots and avoid cannibalization effects to compete successfully.
Address strategic questions in the following areas:
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Discover which site characteristics are driving your business to success. We uncover correlations between location variables and your business KPIs that allow you to accurately predict changes in your network.
Address strategic questions in the following areas:
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Get Started with Location Intelligence, without any commitment
Everything you need to scale your locations internationally
Leverage the power of Geo AI and predict location performances
Choose from a comprehensive range of socio-demographic and socio-economic datasets for 25+ countries.
These include:
Visit our Data Explorer to get an overview of countries and data.
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Learn how many potential customers can reach your location and whether a site is attractive with our detailed catchment area analysis. It is based on 4 travel modes (car, bike, walk, transit) with different speed options and provides pre-installed socio-demographic data sets and points of interests.
You can also see how other businesses influence your catchment area, for example if competitors draw customers from your site or if your own shops cannibalise each other.
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Learn about an area’s characteristics and discover whether it matches your brand’s positioning by analyzing the Points of Interest nearby. Create customized groups to define neighborhood profiles. We also provide 30 pre-set POI categories to choose from.
Reachability analysis provides the basis for understanding the catchment area of a location or an entire branch network. It is not measured by a simple radius around a point but takes into account the actual travel time that people need to reach a location. You can calculate reachable areas for up to 30 min in the free plan, up to 60 min in the Pro plan, and even longer if you choose the Enterprise solution.
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TargomoLOOP lets you calculate catchment areas for four different travel modes: walk, bike, car and transit. For walk and bike, you can even individually adjust the travel speed, which allows you to calculate the reachable area for additional travel modes such as e-bike or running.
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Foot traffic, also referred to as footfall or temporary visitors, is an insight into the number of consumers passing through and visiting certain areas. It is a valuable figure especially for retail businesses to answer questions such as: How many people visit or walk near my business during specific time periods?
Temporary visitors data is available in the Pro plan.
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The platform allows you to visualize your store network in relation to the competition. This allows you to compare locations and identify white spots, growth potential and strategic expansion opportunities. At the same time, you can also identify cannibalization effects within your own network.
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Which location variables have a positive impact on my business success? Are there factors with a negative influence? You can answer these questions with a dedicated correlation analysis. Upload your own business data and analyze with a few clicks whether there are correlations with location data, and which are the success drivers for your business.
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The platform provides you with a dynamic data visualization on an interactive map. You can run through different scenarios in no time and immediately see the results on the map. Easy-to-understand visualizations and reports help you communicate your results effectively.
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Detailed reports help you effectively communicate and preserve your results. Download tables and data visualizations on a map as PDFs, or save your analytical results as processable CSV data.
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Deichmann Group, Europe’s biggest shoe retailer, has chosen Targomo’s technology to support its site selection in Germany.
Lean how the dental care company uses analytics to assess the attractiveness of new locations, and successfully fuel its expansion with new partnerships.
