Location Intelligence for Retail, Flash Delivery & More

Make better and faster location decisions with the Location Intelligence platform TargomoLOOP. Use the power of geographical information systems (GIS) and Location Analytics to turn your locations into a competitive advantage.

Targomo LOOP

Location Planning Made Easy

Targomo provides retailers and last mile delivery suppliers with an easy-to-use location intelligence platform for site selection and location network planning. With its intuitive design and pre-installed data, TargomoLOOP enables you to create powerful and fast spatial analysis without any technical background. Run through numerous scenarios within minutes, gain data-based insights and speed up your decision making.

  • Intuitive design
  • Many data sets available
  • Quick results
  • AI-powered analytics
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Predictive Analytics

Forecast Site Performance

More than 80% of the success of individual retail chain stores depends on their location. We can predict this success. Based on your company’s location data, we develop and train a spatial predictive model to forecast your relevant KPIs such as store revenue, sales or guest count. We integrate the spatial model into TargomoLOOP so that you receive a prediction of the expected performance for each address you enter.

  • Heat maps visualize potential of entire sales territory
  • Instant KPI prediction for any address

End-to-end analytics from site selection to revenue prediction

Find the best location for your business
Optimize your branch network
Replicate your success

Find the best location for your business

Analyze locations and catchment areas with travel time calculations, socio-demographic statistics, movement data, and points of interest (POI).

Address strategic questions in the following areas:

  • Catchment evaluation
  • Retail market definition and trade area analysis
  • Drive-time and distance analysis
  • Territory planning and optimization
  • Site selection and location planning
  • Footfall calculation
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Optimize your branch network

Analyze your locations in relation to your own network and those of your competitors. Identify white spots and avoid cannibalization effects to compete successfully.

Address strategic questions in the following areas:

  • Network planning and scenario modelling
  • Competitor, white spot and cannibalization analysis
  • Analysis of geographical fit for merger/acquisitions
  • Planning of logistic hubs and fulfilment centers
  • Assortment optimization
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Replicate your success

Discover which site characteristics are driving your business to success. We uncover correlations between location variables and your business KPIs that allow you to accurately predict changes in your network.

Address strategic questions in the following areas:

  • Identification of success drivers
  • Demand/spend estimations
  • Prediction of revenue and guest count
  • Impact of closures and relocations
  • Assessment of the returns from an increase/decrease in store size
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Data-based analysis to set up new partnerships and improve existing network
“We use TargomoLOOP for both the optimization of our network as well as expansion. We can use reliable data sets and discover new areas to set up partnerships.”
Fabian Zimmermann, Business Development @DrSmile
"With TargomoLOOP, we have access to all data and analytics in one place. This has saved us about two month of work that we would have spent compiling and analyzing data sources."
Luukas Castren, Head of Expansion @Huuva
Pricing

Find the right plan for you

STARTER
from €800 / month

Get Started with Location Intelligence, without any commitment

 

  • Save up to 50 locations
  • Access to all analytics features
  • PDF reports
  • Flexible contract conditions
PRO
from €9,000 / year

Everything you need to scale your locations internationally

 

  • Solve strategic challenges
  • Profit from in-depth location data
  • Access to 20+ countries
  • Include custom data
ENTERPRISE
Individual Pricing

Leverage the power of Geo AI and predict location performances

 

  • Establish geospatial Artificial Intelligence as a main growth driver for your business
  • Identify success factors
  • Receive a customized setup
  • Data science consulting & CSM
Data & Features

Benefit from various data sets and advanced analytics

International Data
Catchment Area
Points of Interest
Reachability
Travel Modes
Foot Traffic
Competitor Analysis
Correlations
Maps & Graphics
Reports
International Data
Hundreds of datasets to locate your target groups.

Choose from a comprehensive range of socio-demographic and socio-economic datasets. These include population statistics by age, age groups, gender, nationality, birthplace and religion, household statistics, purchasing power and more.

Visit our Data Explorer to get an overview of countries and data.

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Catchment Area
Understand your catchment area

Learn how many potential customers can reach your location and whether a site is attractive with our detailed catchment area analysis. It is based on 4 travel modes (car, bike, walk, transit) with different speed options and provides pre-installed socio-demographic data sets and points of interests.

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Points of Interest
Characterize an area by Points of Interest

Learn about an area’s characteristics and discover whether it matches your brand’s positioning by analyzing the Points of Interest nearby. Create customized groups to define neighborhood profiles. We also provide 30 pre-set POI categories to choose from.

Reachability
Learn how many people can reach locations in a certain travel time

Reachability analysis provides the basis for understanding the catchment area of a location or an entire branch network. It is not measured by a simple radius around a point but takes into account the actual travel time that people need to reach a location. You can calculate reachable areas for up to 30 min in the free plan, up to 60 min in the Pro plan, and even longer if you choose the Enterprise solution.

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Travel Modes
Calculate catchment areas for 4+ travel modes

TargomoLOOP lets you calculate catchment areas for four different travel modes: walk, bike, car and transit. For walk and bike, you can even individually adjust the travel speed, which allows you to calculate the reachable area for additional travel modes such as e-bike or running.

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Foot Traffic
Estimate potential visitors during specific time periods

Foot traffic, also referred to as footfall or temporary visitors, is an insight into the number of consumers passing through and visiting certain areas. It is a valuable figure especially for retail businesses to answer questions such as: How many people visit or walk near my business during specific time periods?

Temporary visitors data is available in the Pro plan.

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Competitor Analysis
Compete successfully

The platform allows you to visualize your store network in relation to the competition. This allows you to compare locations and identify white spots, growth potential and strategic expansion opportunities. At the same time, you can also identify cannibalization effects within your own network.

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Correlations
Identify success drivers

Which location variables have a positive impact on my business success? Are there factors with a negative influence? You can answer these questions with a dedicated correlation analysis. Upload your own business data and analyze with a few clicks whether there are correlations with location data, and which are the success drivers for your business.

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Maps & Graphics
Visualize data on an interactive map

The platform provides you with a dynamic data visualization on an interactive map. You can run through different scenarios in no time and immediately see the results on the map. Easy-to-understand visualizations and reports help you communicate your results effectively.

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Reports
Download powerful reports

Detailed reports help you effectively communicate and preserve your results. Download tables and data visualizations on a map as PDFs, or save your analytical results as processable CSV data.

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Find out how to plan and optimize location networks with ease and confidence. What are you waiting for?