How a Retailer Optimizes Site Selection and Improves Delivery Times
Ultra short location evaluation times
Car ownership and € 3,500+ income groups identified as success factors
Big jump in deliveries completed on time
About the client
The client is a leading retailer in the food and beverages industry that generates a three-digit million-euro revenue per year. With a history of more than 50 years, it operates more than 400 branches in Germany. In the industry, it ranks among the top five nationally. The customer operates in a fiercely competitive environment where good and fast location decisions provide a decisive competitive advantage. To maintain this advantage, the customer wants to remain anonymous.
“Thanks to Targomo, we are able to evaluate new real estate offers within a few minutes.”
CEO, German retailer
Challenges
After the retailer had launched an online sales and delivery service it took over more than 70 branches from a competitor. At the same time, it wanted to continue to expand and optimize its own network of brick-and-mortar stores. To simultaneously manage these three operations well and efficiently, the customer reached out to Targomo to solve its main challenges:
- Find a store’s success factors
- Determine whether a new location would be worth the investment
- Where to locate fulfillment centers for online ordering & delivery
- Keep the promise of quick deliveries
Results
Thanks to location intelligence platform TargomoLOOP, the retailer was and is able to decide on the attractiveness of a new location within minutes. Predictive analytics helps it select the most attractive sites in terms of revenue potential. The retailer has also dramatically sped up its decision-making process and boosted its competitiveness with the best-possible locations.
👉 To learn how the retailer achieves these accomplishments, fill out the form to download the case study.
