Guide

Retail site selection has always relied on experience, local market knowledge and commercial judgement. Expansion managers often know when a street, district, or property feels promising, and leadership teams need to understand whether that opportunity is worth the investment.  A strong retail location depends on more than one visible signal. Footfall, catchment potential, customer fit, […]

Catchment area analysis is a critical starting point for site selection, expansion planning, and network optimisation. When done properly, it shows more than simply the reach of a certain location. This article covers how to run a structured catchment analysis step by step: from choosing the right transport logic and building multiple catchment layers, to selecting the right data for each use case and applying it across retail, restaurants, and fitness industries.  What Is a Catchment Area?  A […]