Catchment Area Analysis: The Foundation of Site Selection
Catchment area analysis is a critical starting point for site selection, expansion planning, and network optimisation. When done properly, it shows more than simply the reach of a certain location. This article covers how to run a structured catchment analysis step by step: from choosing the right transport logic and building multiple catchment layers, to selecting the right data for each use case and applying it across retail, restaurants, and fitness industries. What Is a Catchment Area? A […]