Location Intelligence for Switzerland: Crosswind and Targomo Join Hands

By Luisa Sieveking | 07 July 2021
Location Intelligence: Tobias Brühlmeier, managing director of consultancy Crosswind, shows location analytics platform TargomoLOOP.

Tobias Brühlmeier, managing director of Swiss consultancy Crosswind, shows location intelligence platform TargomoLOOP. Source: Crosswind / Targomo

Berlin / Winterthur – Swiss location intelligence consultancy Crosswind has teamed up with technology provider Targomo, offering companies in Switzerland even more options in the area of location and geo analytics. By combining deep knowledge of corporate processes, market expertise and state-of-the-art geo-technology, Crosswind and Targomo are making customized location analytics available to Swiss customers.

Crosswind, based in Winterthur, enables organizations to integrate geographic referenced data into existing business processes. It helps companies to develop tailor-made, geo-analytical procedures, making their operations more efficient and performant. “There is incredible potential in location-based data,” says Tobias Brühlmeier, managing director of Crosswind. “The spatial component in business intelligence is becoming more and more important, and the analytical possibilities ever more diverse. Targomo’s technologies, such as routing, offer customers the possibility to analyze geodata in very large quantities very quickly, and to visualize it in a way that is easy to understand for the customer.”

Targomo, a thriving Berlin-based technology company, offers TargomoAPI, a collection of data services to create custom maps and geospatial data and geospatial analysis applications. Crosswind has already successfully used these applications to analyze, for example, customers’ travel times in the retail industry, or to calculate the costs of relocating telecommunications cables.

Through the cooperation, Swiss customers now also have the opportunity to use location intelligence platform TargomoLOOP at an enhanced level with professional support from experts in business and geo analytics. “With Crosswind’s expertise and market knowledge, country-specific consulting is now available,” says Hennig Hollburg, managing director of Targomo. “This includes the procurement of Switzerland-specific data as well as the enrichment of corporate data with geo-referenced data, which Swiss companies can benefit from.”

TargomoLOOP not only enables businesses in retail, hospitality and logistics to analyze their locations and optimize their networks. They also gain valuable insights to increase sales, save costs and create decisive competitive advantages. Organizations in the mobility and energy supply industries can also profit from TargomoLOOP, for example, when it comes to planning a network of electric charging stations.

About Crosswind

Crosswind is a company specialized in location intelligence, analysis of geographic information and optimization of geo and address data. Geo-enabling business processes, geographic profiling of customers and branches, process-optimized preparation of geodata and the cleansing and consistent structuring of address data are our passions – since our founding in 2013. Customers include BKW, KünzlerBachmann, Mobility, Swisscom, Sunrise UPC and Volvo, among others. www.crosswind.ch

About Targomo

Targomo helps business and public organizations harvest the power of advanced spatial analysis. Targomo was founded in 2013 and is based in Berlin and Potsdam. The Location Intelligence company was awarded as one of Europe’s top five Deep Tech companies at the EIT Digital Challenge in 2020. Targomo has customers in more than 20 countries and include retailers, such as Deichmann and Getränke Hoffmann, and real estate portals like SeLoger, Immowelt and newhome.

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