The Innovation Insights Map project, which Targomo developed together with Germany’s largest housing provider Vonovia, has made it onto the shortlist for the Immobilienmanager Award 2023. The winners will be chosen on 9 March 2023.
With more than half a million flats in around 400 locations, Vonovia is the largest provider of residential real estate in Germany. One of the company’s declared aims is to actively shape neighbourhoods and offer tenants beneficial new services and innovative products.
But where is there a need for which service? Where should innovations be piloted? To answer these questions, Targomo has developed the ‘Innovation Insights Map’ in cooperation with Vonovia. The tool combines highly relevant data points to become the ‘single source of truth’ when the real estate company wants to locate and successfully implement new ideas or services for its tenants.
Integration of 500+ data variables
Data sets with over 500 data variables have been integrated and can be displayed on an interactive map as required. The three most important data categories are points of interest (POI) for around 350 categories, statistical data layers on socio-demographic characteristics and geo-referenced data on Vonovia’s buildings and existing services. This will not be the end of the story, however, as the platform has been designed in such a way that data from different sources can be added to at any time and users can even upload new location information themselves.
A thematic focus is on promoting environmentally friendly mobility and strengthening bicycle-friendliness in neighbourhoods. For this purpose, the Innovation Insights Map was supplemented with bicycle-related data and a Bike Attractivity Index (BAI) was developed. This follows a similar concept to the so-called “Copenhagenize Index”, but specifically assesses the accessibility of cycling-related facilities and the possibility to carry out everyday needs by bicycle.
A number of projects have already been successfully located and implemented thanks to the Innovation Insights Map, including an analysis of which areas are underserved with parcel stations and the use of mobile bicycle repair shops.
The Innovations Insights Map is nominated in the category “Management”. The award ceremony will take place on 9 March 2023 at the Motorwelt in Cologne and can be followed live on Immobilienmanager Magazin’s Twitter channel (@immomanager).