Blog

For many countries, tourism shapes entire cities. Streets that are full of visitors in July can fall silent in November. For brands in retail, hospitality, or dining, understanding these shifts is critical for making the right expansion decisions.  Targomo’s Tourism Analytics Data reveals where visitors move, where they stay, and how their patterns change over time, giving decision-makers a […]

Expansion teams in retail, restaurants, fitness, and hospitality increasingly rely on footfall data to evaluate sites. But not all datasets are created equal. The difference between rough estimates and validated, high-resolution pedestrian counts can mean opening a location that thrives, or one that quietly underperforms.  This article explains how Targomo’s foot traffic data is structured, […]

Lisbon, September 19, 2023: Casafari, a leading European platform for real estate data, today announces the acquisition of Targomo, an expert in location intelligence. This move works to strengthen Casafari’s capabilities in the real estate and proptech market via the integration of comprehensive AI-based location analysis.   Berlin-based Targomo has developed AI-based software which provides assessments of quality of locations for a range […]

Analyses of individual locations and their catchment areas are crucial for making data-driven location decisions, but they often overlook an important aspect – the impact of neighboring shops and competitors. To address this issue, network analyses can be performed to better understand the interactions and gravitational attraction between shops. Targomo’s Statistics Context API has some […]

A major challenge for emergency response is to provide the right service as quick as possible. The new “polygon exclusion” function allows quickly adapting to unforeseen circumstances by excluding impassable areas from the routing.    In an emergency situation, quick response times are crucial. They help emergency workers minimise the risk of further injury or damage, […]

The Innovation Insights Map project, which Targomo developed together with Germany’s largest housing provider Vonovia, has made it onto the shortlist for the Immobilienmanager Award 2023. The winners will be chosen on 9 March 2023. With more than half a million flats in around 400 locations, Vonovia is the largest provider of residential real estate […]

In previous articles we have already discussed what to consider when choosing a new location for a branch and which pitfalls to avoid. One key aspect in determining the success of a potential new shop is the environment. Do points of interest that attract visitors exist- if so, what kind of visitors? What other shops […]

Adding one or more stores to their current network is a common way for business to expand their physical network. In this article, we’re looking at what brick-and-mortar businesses should pay attention to when looking for the perfect location of their new store or restaurant. Eventually, we will see how the latest innovative solutions are […]

Site decisions by brick-and-mortar stores and branch networks are critical to success. Targomo now helps these companies improve their location decisions by accurately predicting their sales figures thanks to Geo AI.    More than 80% of the success of individual retail stores depends on their location. Companies can now predict this success and forecast relevant sales […]