Retail Site Selection Powered by Location Insights
Expand smarter with our retail site selection software. Identify prime locations, improve store performance, forecast revenue potential, and stay ahead of competitors by utilising advanced retail location analytics. All in one platform built for your success.
The Perfect Spot for More Sales & Steady Footfall
Main Site Selection Factors
Choose Retail Locations That Match the Right Demand
Retail demand varies by format, from impulse-driven high-street concepts to convenience-led and destination retail. The right site depends on matching the format to the right demand structure and competitive context.
■ What drives performance: High-street retail depends more on pedestrian footfall and surrounding retail context, while convenience and destination formats depend more on accessibility, local demand, and regional competition.
■ What to analyse: Retail analysis should combine near-site demand, local activity patterns, broader market reach, and competition — depending on the format.
Where should you open your next store?
What’s the footfall in front of a certain site?
Which of your locations are over- or underperforming?
What’s the revenue forecast for a specific site?
Where are your competitors, and how do they impact your business?
Targomo’s Solution
Smarter Retail Decisions with TargomoLOOP & GeoAI
Our location intelligence tool delivers a full picture of your store network, blending demographics, foot traffic and visitor flow, purchasing power, and main KPIs into one platform. Whether you’re expanding or relocating, our AI-backed solution supports retail location planning with critical insights at your fingertips.
Analyse Site Potential
Access retail footfall analytics, demographics, catchments and more to evaluate a site’s potential.
Identify Prime Areas
Spot untapped market opportunities while avoiding cannibalization. Visualize these areas with heatmaps.
Forecast Revenue Potential
Calculate revenue potential for new or existing locations with AI-powered forecasts.
Model Scenarios
Simulate openings, closures, and relocating sites before investing time and resources.
Generate Reports
Configure and export tailored reports to share with teams and stakeholders.
Get Started in TargomoLOOP
Set Up Retail Catchments by Format
Retail analysis works best when the catchment setup matches the retail format and the right data is used for each layer.
Micro Catchment: Storefront Demand
Local Catchment: Local Activity and Routines
→ Typical datasets: Visitors, Points of Interest (complementary and competitive), Public Transport Stops
Macro Catchment: Trade Area Reach
→ Typical datasets: Socio-demographics,Tourism Overnight Stays, Competitor POIs
Ready to see what Targomo can do for your business?
Explore our solutions and discover how to integrate them into your retail site selection workflow.
Use Cases
Real-World Applications for Retail Success
Evaluate Sites Before Investing
Assess reachability, foot traffic, revenue potential or run a retail competitor analysis to validate site proposals and minimize risks.
Find Best Areas for Expansion
Identify high-potential areas, avoid oversaturation, and grow smarter with AI-powered location intelligence.
Optimize Your Store Network
Refine your retail location strategy, simulate openings and closures, and benchmark the results against competitors.
See What Our Customers Say
Proven Results, Trusted Partners
“The collaboration with Targomo has allowed us to build a tool that helps us steer our business potential across territories. Their flexibility and precision are key contributors to the project’s success.”
Dorian Peslerbe, Key Account Manager
Proven Results, Trusted Partners
“We are excited to leverage Targomo to make data-driven decisions with precision and speed. The insights from footfall data and customer behaviour will be pivotal in shaping our expansion strategy and delivering an exceptional retail experience across new markets.”
Giorgio Harry Rosolia, Global Business Controller for Real Estate
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