We are often asked: "How do you develop a Geo AI model for sales forecasting, can you show us a concrete example?" Since we always keep customer data strictly confidential, our data science team has taken publicly available data - alcohol sales in the state of Iowa - and developed a Geo AI model to predict liquor sales for the supermarket chain Hy-Vee.
Understanding the impact of retail business clusters
Investigating the impact of different types of clusters provides retailers with highly valuable insights into which characteristics drive their business success and what they should look for when selecting their next site.
Immowelt and Targomo team up to facilitate apartment search
Luisa Sieveking •30.06.2022
The German real estate portal Immowelt now offers a location check that generates ratings for every listing. The new feature is based on Targomo's Location Scoring API and allows visitors to Immowelt to assess public transit quality and “daily needs” access.
With the rise in rapid grocery delivery, dark stores have emerged as fulfilment centres for ultra-quick orders. But how are they different from supermarkets, how do you plan a dark store, and what does the future hold?
7 mistakes to avoid when choosing a new retail location
Luisa Sieveking •4.02.2022
Choosing to open a new retail location is an exciting prospect, whether it’s your first store or the next in a chain. Start your research journey here, with the help of this list of 7 mistakes to avoid in site selection.
Targomo Expands Location Analytics to 24 Countries
Luisa Sieveking •1.12.2021
Location intelligence startup Targomo expands its location analytics platform internationally. Users now have access to information on locations in a total of 24 countries, seven of them outside Europe, and including the US.
Hyperlocal Shopping: Neighborhood Stores, Local Services and On-Demand E-Commerce
Hyperlocal shopping — from neighborhood stores to quick, on-demand services — has gotten a tremendous boost during the pandemic. It could be one of the long lasting effects of the coronavirus outbreak.
Retail: How the Pandemic Is Reshaping Shopping Malls and Inner Cities
The coronavirus outbreak is changing the roles of malls and inner city shopping areas. Samuel Vogel, owner of retail and real estate consultancy The Bird, has talked to Targomo and walks us through the changes affecting the retail market, from more local shopping to the diversification of a mall’s tenants.
Introducing Cannibalization Analysis: Examine the Impact of Competitors and Network Branches on Catchment Areas
We’ve released a major update of our location analytics platform TargomoLOOP: Businesses can now examine whether a new branch would cannibalize the catchment areas of existing locations. They can also see how rival locations would affect the potential customer base of own branches in the same area.
Coronavirus Vaccination in Berlin: Can Senior Citizens Easily Reach Inoculation Centers?
The German capital has placed its vaccination centers at central sites in the city. We wanted to know how easily people aged 65 and up would be able to reach these locations. It turns out that around 95 percent of Berlin’s seniors can reach a center in 30 minutes by car.
Customize Location Search with New Weighting Feature
Businesses looking for the best locations can now very quickly identify which sites best match their specific requirements. In location analytics platform TargomoLOOP they can rank locations by assigning weights to criteria most relevant to them.
Targomo Supports Leipzig Health Authority to Contain Pandemic
Location intelligence specialist Targomo helps Leipzig’s Health Department to easily schedule multiple home visits to check whether people are in good health and comply with lockdown restrictions. Targomo had earlier supported the city of Valencia to contain the pandemic.
E-Bikes Added as Travel Mode to Enhance Location Analytics
Targomo’s location analytics platform now includes e-bikes as a travel mode to improve the analysis of catchment areas. It enables businesses to better estimate the potential customer base and reach of their locations.
Find the Best Locations and Success Factors with Targomo’s Expanded Location Analytics Platform
Targomo introduces two features – location ranking and correlation analysis – into its location analytics platform, making it easy to shortlist the best locations and find likely success factors. Furthermore, users can access more data and analytics options with a new pro plan.
Targomo Enters German Accelerator’s US Program and EIT Digital Challenge 2020 Finals
Targomo is delighted about two recognitions: Firstly, the participation in the renowned German Accelerator program, and secondly the selection as finalist to compete in the EIT Digital Challenge 2020, Europe’s flagship competition for Deep Tech scaleups.
The free-to-use version of the powerful location optimization platform ‘TargomoLOOP’ allows users to sign-in for free and instantly gain location insights with demographic, movement, and points-of-interest data.
Targomo Launches Free-to-use Version of its Location Optimization Platform
The new version of the powerful location optimization platform ‘TargomoLOOP’ allows users to sign-in for free and instantly gain location insights with demographic, movement, and points-of-interest data.
Movement Data to Find and Compare Highly Frequented Areas
Knowing how many people visit a location is crucial to determine how many customers a shop or restaurant could potentially attract. To make such analyses, Targomo has introduced movement data to its location intelligence platform, TargomoLOOP.
Targomo’s Tool on Germany’s Largest Real Estate Portal, ImmoScout24: Short Commute Times thanks to OfficeFinder
With a new OfficeFinder tool, Germany's leading real estate portal ImmoScout24 and Targomo offer a solution that enables employers to take into account employees’ commute times when searching for a new office location. This makes it easy to find the "most commuter-friendly" office.
Award for Intensive Care Capacities Analysis in ‘Data against Covid-19’ Hackathon
A team of five Targomo engineers has been awarded in the global “Data against Covid-19” hackathon. They came in second place with a geospatial tool to analyze and visualize the capacities of intensive care bed units in the face of the coronavirus pandemic.
Covid-19 Pandemic Management: Identify Risk Areas in Intensive Care Capacities
The coronavirus outbreak has highlighted the need for sufficient capacities of intensive care (IC) beds. Targomo engineers have developed a tool to predict risk areas in IC capacities and take action before shortages occur. The analysis can be rolled out internationally and to other areas.
Supporting Businesses during Pandemic: Free Delivery Planning
To help businesses and people during the coronavirus pandemic, Targomo is offering a route- and delivery-planning service free of charge. The tool, called TargomoFLEET light, will help users to quickly plan optimal routes for one or several vehicles and bikes.
Location Intelligence Optimizes Oslo’s Public Transit Network
Oslo’s public transport authority Ruter uses location intelligence to easily analyze the impact of network changes and to win support from politicians and commuters. With TargomoLOOP, Ruter can quickly see how its network should evolve to serve more people, more efficiently.
Lifting Performance When Displaying Points of Interest: Vector Tiles and Clustering
APIs to map thousands of POIs can slow down or crash your system. Targomo’s new service solves this issue by using vector tiles in the MVT format, in addition to clustering. We will explain how these features work and how you can access them.
Google Manager Joins Targomo as CEO to Expand Startup’s Location Analytics Services
Former Google manager Patrick Schoenemann has joined Targomo as CEO to expand the Berlin startup’s presence in the location and data analytics market. It is another high-level addition to the Berlin-based software maker, which had already attracted a former Nokia director and raised funding from venture capitalist Earlybird.
Visualizing POIs on a Map Leads to Unexpected Insights
Targomo has launched a tool to visualize points of interest (POIs) around the globe and instantly see where restaurants, shops, cinemas and hundreds of other locations are locally distributed. The data stems from OpenStreetMap and everyone can easily embed it as a map into their website.
Mastering the Digital Challenges in Urban and Rural Areas
The Smart Country Convention 2019 provided a great overview of the challenges that digitalization brings to urban and rural areas. We’ve learned a lot from the bright and purpose-driven speakers, presenting their innovative solutions and strategies.
How to Select the Ideal Branch Location with Science
Location, location, location. Everybody knows that the right location is the main success driver for retail businesses. But what does “right” mean? How do you choose the best place for your business? And what if you’re looking to expand your already good network of branches?
When traveling to Berlin, Munich, or Hamburg this summer, it is more than likely you’ll stumble across the latest addition to Germany’s roads: e-scooters. We’ll show you how far you can actually get with them.
For Real Estate Search, Disruption is Around the Corner
In terms of real estate search, it seems as if little has changed in recent years. Today, it seems to be only a matter of time until new technologies, based on big data, will radically change the customer experience in the real estate search market.
Did you ever think of studying while working? We are proud of our Product Manager Lilian who finished her #DesignThinking Basic Track @HPI_DSchool this summer!
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